Daewoo Motor Company

Author

Chin Tiong TAN, Singapore Management UniversityFollow

Publication Type

Book Chapter

Publication Date

3-1996

Discipline

Business

Research Areas

Marketing

Publication

Cases in Marketing Management and Strategy: An Asia-Pacific Perspective

ISBN

9780135770573

Publisher

Prentice Hall

City or Country

Singapore

Citation

TAN, Chin Tiong. Daewoo Motor Company. (1996). Cases in Marketing Management and Strategy: An Asia-Pacific Perspective.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/157