Managing an Asian Perspective
Publication Type
Book Chapter
Publication Date
3-1996
Discipline
Business
Research Areas
Organisational Behaviour and Human Resources
Publication
Cases in Marketing Management and Strategy: An Asia-Pacific Perspective
ISBN
9780135770573
Publisher
Prentice Hall
City or Country
Singapore
Citation
TAN, Chin Tiong.
Managing an Asian Perspective. (1996). Cases in Marketing Management and Strategy: An Asia-Pacific Perspective.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/155
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