Two-Step-Flow-of-Communication

Author

Gregor HALFF, Singapore Management UniversityFollow

Publication Type

Book Chapter

Publication Date

2005

Discipline

Business

Research Areas

Corporate Communication

Publication

Handbuch Journalismus Und Medien (Encyclopedia of Journalism and Media)

ISBN

9783896694294

Publisher

UVK Verlagsgesellschaft

City or Country

Konstanz

Citation

HALFF, Gregor. Two-Step-Flow-of-Communication. (2005). Handbuch Journalismus Und Medien (Encyclopedia of Journalism and Media).
Available at: https://ink.library.smu.edu.sg/lkcsb_research/1547

Comments

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