Product Placement in Computerspielen: Chancen und Entwicklunge
Alternative Title
Product Placement in Videogames
Publication Type
Book
Publication Date
2007
Keywords
computer games, video games, advertising
Discipline
Advertising and Promotion Management | Business and Corporate Communications
Research Areas
Corporate Communication
ISBN
9783836413596
Publisher
VDM Verlag Dr. Müller
City or Country
Saarbrücken
Citation
von Grabowiecki, Andreas and HALFF, Gregor.
Product Placement in Computerspielen: Chancen und Entwicklunge. (2007).
Available at: https://ink.library.smu.edu.sg/lkcsb_research/1544
Additional URL
https://worldcat.org/isbn/9783836413596
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