Innovative TV Commercials: Application, Development and Evaluation
Alternative Title
Innovative Fernsehwerbung: Einsatz, Entwicklung und Evaluation
Publication Type
Book
Publication Date
2007
Discipline
Advertising and Promotion Management | Business and Corporate Communications
Research Areas
Corporate Communication
ISBN
9783836408622
Publisher
VDM Verlag Dr. Müller
City or Country
Saarbrücken
Citation
Bruncken, Arne and HALFF, Gregor.
Innovative TV Commercials: Application, Development and Evaluation. (2007).
Available at: https://ink.library.smu.edu.sg/lkcsb_research/1543
Additional URL
https://worldcat.org/isbn/9783836408622
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