Marketing and Management : An Asian Perspective

Author

P Kotler
KL Keller
S. H. Ang
S. M. Leong
Chin Tiong TAN, Singapore Management UniversityFollow

Publication Type

Book

Publication Date

2006

Discipline

Marketing

Research Areas

Marketing

ISBN

9780131982628

Publisher

Prentice Hall

Citation

Kotler, P; Keller, KL; Ang, S. H.; Leong, S. M.; and TAN, Chin Tiong. Marketing and Management : An Asian Perspective. (2006).
Available at: https://ink.library.smu.edu.sg/lkcsb_research/144