Marketing Management : An Asian Casebook

Author

H Schutte
S. M. Leong
S. H. Ang
Chin Tiong TAN, Singapore Management UniversityFollow

Publication Type

Book

Publication Date

2004

Discipline

Marketing

Research Areas

Marketing

ISBN

9789812445612

Citation

Schutte, H; Leong, S. M.; Ang, S. H.; and TAN, Chin Tiong. Marketing Management : An Asian Casebook. (2004).
Available at: https://ink.library.smu.edu.sg/lkcsb_research/142