Marketing Management : An Asian Perspective

Author

P Kotler
S. H. Ang
S. M. Leong
Chin Tiong TAN, Singapore Management UniversityFollow

Publication Type

Book

Publication Date

2003

Discipline

Marketing

Research Areas

Marketing

ISBN

9780131001350

Publisher

Prentice Hall

Citation

Kotler, P; Ang, S. H.; Leong, S. M.; and TAN, Chin Tiong. Marketing Management : An Asian Perspective. (2003).
Available at: https://ink.library.smu.edu.sg/lkcsb_research/140