Readings in Marketing Insights for the Asia Pacific

Author

S. M. Leong
S. H. Ang
Chin Tiong TAN, Singapore Management UniversityFollow

Publication Type

Book

Publication Date

1996

Discipline

Business

Research Areas

Marketing

ISBN

9789971645328

Publisher

Heinemann Southeast Asia

Citation

Leong, S. M.; Ang, S. H.; and TAN, Chin Tiong. Readings in Marketing Insights for the Asia Pacific. (1996).
Available at: https://ink.library.smu.edu.sg/lkcsb_research/135