Cases in Marketing Management and Strategy : An Asia-Pacific Perspective

Author

J Quelch
S. M. Leong
S. H. Ang
Chin Tiong TAN, Singapore Management UniversityFollow

Publication Type

Book

Publication Date

1996

Discipline

Business

Research Areas

Strategy and Organisation

ISBN

9780135770573

Publisher

Prentice Hall

Citation

Quelch, J; Leong, S. M.; Ang, S. H.; and TAN, Chin Tiong. Cases in Marketing Management and Strategy : An Asia-Pacific Perspective. (1996).
Available at: https://ink.library.smu.edu.sg/lkcsb_research/134