The Effect of Regulatory Focus on Price Information Search and Evaluations

Author

Cathy Yi CHEN, Singapore Management UniversityFollow
Song-Oh Yong

Publication Type

Conference Proceeding Article

Publication Date

2007

Discipline

Marketing | Sales and Merchandising

Research Areas

Marketing

Publication

European Advances in Consumer Research

Volume

8

ISSN

3012-9185

Publisher

Association for Consumer Research

Citation

CHEN, Cathy Yi and Yong, Song-Oh. The Effect of Regulatory Focus on Price Information Search and Evaluations. (2007). European Advances in Consumer Research. 8,.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/1287