Nation Equity: Country-of Origin Effects and Globalization

Author

Durairaj Maheswaran
Yi, Cathy CHEN, Singapore Management UniversityFollow

Publication Type

Book Chapter

Publication Date

2008

Discipline

Marketing

Research Areas

Marketing

Publication

Handbook of International Marketing

First Page

91

Last Page

113

ISBN

9781412934282

Publisher

SAGE

City or Country

London

Citation

Maheswaran, Durairaj and CHEN, Yi, Cathy. Nation Equity: Country-of Origin Effects and Globalization. (2008). Handbook of International Marketing. 91-113.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/1282

Comments

Chapter 6