Publication Type
Journal Article
Version
acceptedVersion
Publication Date
12-2001
Abstract
This article posits a framework that shows how market-based assets and capabilities are leveraged via market-facing or core business processes to deliver superior customer value and competitive advantages. These value elements and competitive advantages can be leveraged to result in superior corporate performance and shareholder value and reinvested to nurture market-based assets and capabilities in the future. The article also illustrates how resource-based view (RBV) and marketing considerations in the context of generating and sustaining customer value can refine and extend each other's traditional frames of analysis. Finally, the article posits a set of research directions designed to enable scholars to further advance the integration of RBV and marketing from both theory-driven practice management as well as a problem-driven theory development perspectives.
Keywords
marketing, resource-based view, framework, competitive advantage, customer value
Discipline
Business | Marketing
Research Areas
Marketing
Publication
Journal of Management
Volume
27
Issue
6
First Page
777
Last Page
802
ISSN
0149-2063
Identifier
10.1177/014920630102700610
Publisher
SAGE
Citation
SRIVASTAVA, Rajendra Kumar; Fahey, Liam; and Christensen, H. Kurt.
The Resource-Based View and Marketing: The Role of Market-Based Assets in Gaining Competitive Advantage. (2001). Journal of Management. 27, (6), 777-802.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/1257
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Additional URL
https://doi.org/10.1177/014920630102700610