Retail Assortment Variety: How Focus on Assortment versus the Item can Affect Justification Strategies

Author

Barbara Kahn
Mary France Luce
Seshan RAMASWAMI, Singapore Management UniversityFollow

Publication Type

Conference Paper

Publication Date

2-2004

Discipline

Marketing

Research Areas

Marketing

Publication

Society for Consumer Psychology Conference, San Francisco, February 2004

City or Country

San Francisco, CA

Citation

Kahn, Barbara; Luce, Mary France; and RAMASWAMI, Seshan. Retail Assortment Variety: How Focus on Assortment versus the Item can Affect Justification Strategies. (2004). Society for Consumer Psychology Conference, San Francisco, February 2004.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/112