Mass Retailing in Asia (A), (B) and (C)
Publication Type
Case
Publication Date
1-2005
Abstract
The case series discusses the applicability of the hypermarkets and supermarkets business models in Asian contexts. The case A illustrates the industry evolution, the economic model and the globalisation trends of mass retailing and describes the key characteristics of various Asian markets with a particular emphasis on China and Japan. The case B presents some of the major international players in this industry: Wal-Mart, Carrefour, Tesco, Metro, Makro, Dairy Farm, Ito-Yokado and Aeon. A more detailed individual cases: Carrefour in Asia and Wal-Mart in Asia provide a deeper analysis of those two firms’ strategies in the region.
Keywords
Asia Pacific, Globalisation, Entry Strategy, Competitive Advantages, Industry Analysis, Country Risks, Country Attractiveness, China
Discipline
Asian Studies | Sales and Merchandising
Research Areas
Marketing
Publisher
INSEAD
City or Country
Singapore
Citation
JONES, Neil; LASSERRE, Philip; and GEHLIN, Cludia.
Mass Retailing in Asia (A), (B) and (C). (2005).
Available at: https://ink.library.smu.edu.sg/lkcsb_research/11
Copyright Owner and License
INSEAD
Additional URL
https://cases.insead.edu/publishing/case?code=14649