Publication Type
Journal Article
Version
acceptedVersion
Publication Date
7-2009
Abstract
Decision makers can become trapped by myopic regret avoidance in which rejecting feedback to avoid short-term outcome regret (regret associated with counterfactual outcome comparisons) leads to reduced learning and greater long-term regret over continuing poor decisions. In a series of laboratory experiments involving repeated choices among uncertain monetary prospects, participants primed with outcome regret tended to decline feedback, learned the task slowly or not at all, and performed poorly. This pattern was reversed when decision makers were primed with self-blame regret (regret over an unjustified decision). Further, in a final experiment in which task learning was unnecessary, feedback was more often rejected in the self-blame regret condition than in the outcome regret condition. We discuss the findings in terms of a distinction between two regret components, one associated with outcome evaluation, the other with the justifiability of the decision process used in making the choice.
Keywords
Decision Making, Decision Regret, Feedback Avoidance, Learning, Myopic Regret Avoidance, Regret Aversion, Outcome Regret, Self-blame Regret
Discipline
Organizational Behavior and Theory
Research Areas
Organisational Behaviour and Human Resources
Publication
Organizational Behavior and Human Decision Processes
Volume
109
Issue
2
First Page
182
Last Page
189
ISSN
0749-5978
Identifier
10.1016/j.obhdp.2009.05.002
Publisher
Elsevier
Citation
REB, Jochen and CONNOLLY, Terry.
Myopic Regret Avoidance: Feedback Avoidance and Learning in Repeated Decision Making. (2009). Organizational Behavior and Human Decision Processes. 109, (2), 182-189.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/1076
Copyright Owner and License
Authors
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Additional URL
https://doi.org/10.1016/j.obhdp.2009.05.002
Comments
Erratum at https://doi.org/10.1016/j.obhdp.2009.08.002