Before Apple can wow its legions of devotees and win over new ones with its latest offerings, it needs a group of industrial designers to work their magic first. Highly integral to a product’s success yet often falling below the radar screen as a profession, industrial design involves a unique combination of factors – from studying market trends and human behaviour to conjuring new product categories. But what does it take for organisations to cultivate industrial design as a key competency?
Business | Entrepreneurial and Small Business Operations | Technology and Innovation
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Innovation and Entrepreneurship
Bringing ideas to life: Tapping on design's strategic value. (2010). Knowledge@SMU.
Available at: http://ink.library.smu.edu.sg/ksmu/145