Tiger Airways Australia: Mayday! Mayday! A lesson in crisis management
Publication Type
Case
Publication Date
8-2013
Abstract
The case chronicles the events surrounding the six-week grounding of Tiger Airways Australia between June and August 2011. During this time, Tiger Airways Australia’s revenue fell by 44% with the Tiger Airways Group share price falling 20%. Australian air safety regulators and key investors had lost confidence in the company. The crisis necessitated drastic changes in the board of directors and executive leadership. On November 1, 2011, Chin Yau Seng was appointed the new CEO of the Tiger Airways Group.
How could Chin guide the company as it emerged from the crisis, restore confidence and return the company to normal operations?
Keyword(s)
Crisis Management, Corporate Governance, Management, Risk, Business Continuity, Incident Management
Discipline
Business Administration, Management, and Operations | Business and Corporate Communications | Business Law, Public Responsibility, and Ethics | Organizational Behavior and Theory
Research Areas
Corporate Governance, Auditing and Risk Management
Data Source
Published Sources
Industry
Airlines
Geographic Coverage
Australia
Education Level
Executive Education; Postgraduate; Undergraduate
Publisher
Singapore Management University
Case ID
SMU-13-0002
Additional URL
https://cmp.smu.edu.sg/case/3201
Comments
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