Generations at TCS: Ever changing workforce
Publication Type
Case
Publication Date
1-2013
Abstract
Tata Consultancy Services’ (TCS’) Business Process Outsourcing (BPO) division was faced with the challenge of retaining their Generation-Y employees, with seven out of a thirteen-person team quitting within a month. Workforce dynamics in the BPO industry in India was a high growth area and employees often had offers from several respected competing firms. In particular the thriving industry had a great impact on Generation-Y in India, which made up an increasingly large share of the workforce, especially in BPO. To this end TCS has made significant efforts towards both engaging their Generation-X employees, and retaining their Generation-Y employees leaving the Human Resource Head, Jagdish Chaudhari wondering what more needed to be done after this latest episode.
Keyword(s)
Generation Y, Multi-generational Issues, Gen Y in India, BPO Industry, TCS, Outsourcing, India, Asia, South Asia, Employee Engagement
Discipline
Business Administration, Management, and Operations | Business and Corporate Communications | Human Resources Management | Labor Relations | Organizational Behavior and Theory
Research Areas
Organisational Behaviour and Human Resources
Data Source
Field Research
Industry
Outsourcing
Geographic Coverage
India
Temporal Coverage
2011
Education Level
Executive Education; Postgraduate; Undergraduate
Publisher
Singapore Management University
Case ID
SMU-12-0029
Additional URL
https://cmp.smu.edu.sg/case/2181
Comments
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