Publication Type
Magazine Article
Version
Publisher’s Version
Publication Date
5-2021
Abstract
The Great Recession of 2008 was a time of foreclosures, insolvencies, and investment catastrophes across the globe.
Keywords
brand elevation
Discipline
Advertising and Promotion Management | Marketing
Publication
Asian Management Insights (Singapore Management University)
Volume
8
Issue
1
First Page
64
Last Page
70
ISSN
2315-4284
Publisher
Singapore Management University, Centre for Management Practice
City or Country
Singapore
Embargo Period
5-19-2021
Citation
KUEHLWEIN, JP and SCHAEFER, Wolf.
Go Ueber: Start with ideals. (2021). Asian Management Insights (Singapore Management University). 8, (1), 64-70.
Available at: https://ink.library.smu.edu.sg/ami/146
Copyright Owner and License
Singapore Management University
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Additional URL
https://cmp.smu.edu.sg/ami/article/20210512/go-ueber-start-ideals