Publication Type
Magazine Article
Version
Publisher’s Version
Publication Date
5-2019
Abstract
Digital giants such as Alibaba and Amazon, and online luxury specialists like Farfetch, Yoox and Net-a-Porter are thriving in Southeast Asia. Yet, even as online commerce sales is rising five times faster than the overall market, forecasters agree on one thing: online sales for luxury will flatten at around 25 percent of the total market by 2025.1Farfetch was bracing itself for this plateau when it clinched a partnership with Chanel in 2018. Their goal is to become the leading luxury retail operating system.
Discipline
E-Commerce | Fashion Business
Publication
Asian Management Insights (Singapore Management University)
Volume
6
Issue
1
First Page
20
Last Page
24
ISSN
2315-4284
Publisher
Singapore Management University, Centre for Management Practice
City or Country
Singapore
Embargo Period
6-26-2019
Citation
Girod, Stéphane J.G..
Asian luxury retail is human. (2019). Asian Management Insights (Singapore Management University). 6, (1), 20-24.
Available at: https://ink.library.smu.edu.sg/ami/104
Copyright Owner and License
Singapore Management University
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Additional URL
https://cmp.smu.edu.sg/ami/article/20190522/asian-luxury-retail-human