Publication Type
News Article
Version
publishedVersion
Publication Date
9-2021
Abstract
In a joint commentary, SMU Associate Provost for Postgraduate Professional Education and Associate Professor of Accounting (Practice) Themin Suwardy and Melvin Yong, Singapore Country Head of CPA Australia, discussed how exceptional customer services can be created with data. They opined that this involves employing technology and analytical skills, with agile teams working across functional lines. SMU Associate Dean of the School of Computing and Information Systems and Professor of Information Systems (Education) Michelle Cheong said, “Sustainable competitive advantage can come from improvements in their product and service offerings which can be implemented quickly, cannot be imitated easily, and can bring benefits to their current and new users.”
Keywords
Data analytics, customer service
Discipline
Accounting | Technology and Innovation
Research Areas
Accounting Information System
Publication
Business Times (Singapore)
First Page
5
Last Page
5
ISSN
1733-8179
Publisher
Singapore Press Holdings
Citation
SUWARDY, Themin and YONG, Melvin.
Creating exceptional customer experience with data. (2021). Business Times (Singapore). 5-5.
Available at: https://ink.library.smu.edu.sg/soa_research/1954
Copyright Owner and License
Publisher
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.