Publication Type
Journal Article
Publication Date
3-2016
Abstract
The Singapore-based company has expanded into foodcourts and restaurants in 17 countries. How can it manage its burgeoning portfolio of brands?
Disciplines
Asian Studies | Business Administration, Management, and Operations | Food Processing
Licece/Creative Commons Licence
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.
Additional URL
https://www.smu.edu.sg/perspectives/all
Subject(s)
Basic or Discovery Scholarship
Citation
Singapore Management University.
BreadTalk: Managing an expanding brand portfolio. (2016). Perspectives@SMU.
Available at: https://ink.library.smu.edu.sg/pers/194
Included in
Asian Studies Commons, Business Administration, Management, and Operations Commons, Food Processing Commons