The Singapore-based company has expanded into foodcourts and restaurants in 17 countries. How can it manage its burgeoning portfolio of brands?
Asian Studies | Business Administration, Management, and Operations | Food Processing
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Basic or Discovery Scholarship
Singapore Management University.
BreadTalk: Managing an expanding brand portfolio. (2016). Perspectives@SMU.
Available at: https://ink.library.smu.edu.sg/pers/194