Publication Type
Journal Article
Publication Date
3-2013
Abstract
Public relations is an art, declares Rose Tan, the doyenne of Singapore’s own sports public relations industry. And although it’s changing rapidly as communications cross multiple platforms, it’s still something that needs to come from the heart.
Keywords
Public relations, communications, sports, advertising
Disciplines
Advertising and Promotion Management | Business and Corporate Communications | Entrepreneurial and Small Business Operations
Copyright Owner and Holder
Copyright © Singapore Management University 2013
Licece/Creative Commons Licence
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Subject(s)
Sports -- Public relations, Mass media and sports, Sports sponsorship
Citation
Singapore Management University.
Once More with Feeling …the Art of Wooing the Public. (2013).
Available at: https://ink.library.smu.edu.sg/pers/17
Included in
Advertising and Promotion Management Commons, Business and Corporate Communications Commons, Entrepreneurial and Small Business Operations Commons