Publication Type
Conference Proceeding Article
Publication Date
1-2016
Abstract
This study considers a set of 67 countries to study whether PLs sharesconverge globally and if so to what long-run level PL shares in 60 product categoriesare expected to converge. The authors draw upon the economic convergenceliterature to establish an empirical specification that measures long-run PL sharedifferentials relative to a stabilized reference country. As such, they use the notionof β-convergence, taking place when countries with an initially lower PL level growfaster than countries already closer to a common steady state.
Keywords
Private labels, Convergence models, International marketing
Discipline
Marketing
Research Areas
Marketing
Publication
Advances in National Brand and Private Label Marketing: Third International Conference, 2016, Barcelona
First Page
149
Last Page
151
ISBN
9783319399454
Identifier
10.1007/978-3-319-39946-1_18
Publisher
Springer Verlag
City or Country
Cham
Citation
GIELENS, Katrijn; DEKIMPE, Marnik; MUKHERJEE, Anirban; and TULI, Kapil R..
Global private-label convergence: Fact or fiction?. (2016). Advances in National Brand and Private Label Marketing: Third International Conference, 2016, Barcelona. 149-151.
Available at: https://ink.library.smu.edu.sg/lkcsb_research_all/4
Copyright Owner and License
Authors
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Additional URL
http://doi.org/10.1007/978-3-319-39946-1_18