Publication Type
Conference Proceeding Article
Publication Date
1-2016
Abstract
This study considers a set of 67 countries to study whether PLs shares converge globally and if so to what long-run level PL shares in 60 product categories are expected to converge. The authors draw upon the economic convergence literature to establish an empirical specification that measures long-run PL share differentials relative to a stabilized reference country. As such, they use the notion of β-convergence, taking place when countries with an initially lower PL level grow faster than countries already closer to a common steady state.
Keywords
Private labels, Convergence models, International marketing
Discipline
International Business | Marketing
Research Areas
Marketing
Publication
Advances in National Brand and Private Label Marketing: 3rd International Conference, Springer Proceedings in Business and Economics
Identifier
10.1007/978-3-319-39946-1_18
Publisher
Association for Political Theory
City or Country
Switzerland
Citation
GIELENS, Katrijn; DEKIMPE, Marnik G.; MUKHERJEE, Anirban; and TULI, Kapil.
Global private-label convergence: Fact or fiction?. (2016). Advances in National Brand and Private Label Marketing: 3rd International Conference, Springer Proceedings in Business and Economics. Research Collection Lee Kong Chian School of Business.
Available at: https://ink.library.smu.edu.sg/lkcsb_research_all/26
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.
Additional URL
http://doi.org./10.1007/978-3-319-39946-1_18