Title

Subjectivity in media source perception: Fox News versus NPR

Publication Type

Journal Article

Publication Date

6-2016

Abstract

The purpose of this study is to explore the link between political affinity and source credibility perception through the cases of Fox News and NPR. Based on third-person perception framework, this study combines the Q methodology, and focus group interviews to investigate the interaction of audience and source in shaping the credibility of a media source. Results confirmed third-person perception in that audiences tend to perceive a politically aligned news channel as being trustworthy, but fails to attain the social impact it deserves. In contrast, audiences perceive a hostile news channel as having social impact although not being trustworthy.

Keywords

Media credibility, Media bias, Quality Journalism, Q method, Third person perception, Hostile media, Fox News, NPR

Discipline

Business and Corporate Communications | Mass Communication | Social Influence and Political Communication

Research Areas

Corporate Communication

Publication

Journal of Applied Journalism and Media Studies

Volume

5

Issue

2

First Page

177

Last Page

197

ISSN

2001-0818

Identifier

10.1386/ajms.5.2.177_1

Publisher

Bristol, UK : Intellect

Additional URL

http://doi.org/10.1386/ajms.5.2.177_1

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