Title
Cross-Cultural Comparisons of Bank Performance : Effects of Internal and External Marketing Practices
Publication Type
Conference Proceeding Article
Publication Date
6-1988
Discipline
Marketing
Research Areas
Marketing
Publication
Proceedings of the 1988 Academy of International Business Southeast Asia Regional Conference: June 23-25, 1988, Bangkok
Editor
Hongladarom, Chira
ISBN
2641005700
City or Country
Bangkok, Thailand
Citation
Tansuhaj, P.; McCullough, J. M.; and TAN, Chin Tiong.
Cross-Cultural Comparisons of Bank Performance : Effects of Internal and External Marketing Practices. (1988). Proceedings of the 1988 Academy of International Business Southeast Asia Regional Conference: June 23-25, 1988, Bangkok. Research Collection Lee Kong Chian School Of Business.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/268
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