Media and the Non Profit World: A Case-Study on WWF-Malaysia's Use of Media Tools to Champion Advocacy

Author

Anita Devasahayam

Publication Type

Magazine Article

Version

publishedVersion

Publication Date

2010

Abstract

As issues and campaigns for various causes in the non-profit space have begun to proliferate across Asia, the struggle to remain relevant and gain critical attention is growing. Author Anita Devasahayam discusses how the Malaysian chapter of the World Wide Fund for Nature tackled the challenge by devising new media strategies and advocacy campaigns to remain relevant in an increasingly connected and cause-conscious world.

Discipline

Asian Studies | Communication Technology and New Media | Nonprofit Administration and Management | Social Media

Publication

Social Space

ISSN/ISBN

1793-7809

Publisher/Conference

Lien Centre

Copyright Owner and License

Lien Centre for Social Innovation

This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.

Citation

Devasahayam, Anita. Media and the Non Profit World: A Case-Study on WWF-Malaysia's Use of Media Tools to Champion Advocacy. (2010). Social Space. 120-126.
Available at: https://ink.library.smu.edu.sg/lien_research/71