Knowledge@SMU
Publication Type
Journal Article
Publication Date
11-2011
Abstract
Social networks offer up a goldmine of information. Save for privacy concerns, it has never before been easier for researchers to understand the needs and wants of their subjects or to examine links between the likes and dislikes of connected individuals. Going beyond the report of human quirks over the internet, however, web 2.0 data has practical uses too, especially for professionals in finance and marketing. At the 3rd International Conference on Social Informatics, hosted by SMU's School of Information Systems, academics discussed the hurdles and real-world benefits of data mining.
Disciplines
Business | Technology and Innovation
Copyright Owner and Holder
Copyright © Singapore Management University 2012
Licece/Creative Commons Licence
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Article ID
1389
Subject(s)
Technology and Information Systems
Citation
Knowledge@SMU.
Measuring social networks for real-time competitive advantage. (2011).
Available at: https://ink.library.smu.edu.sg/ksmu/396