The volume of digital data is exploding, driven largely by visuals, text, video and other cultural content. Just about everyone can be a “culture professional”. Thus, there is a need to find ways to track and make sense of the growing cultural data volume. Cultural analytics, as this new field is called, is a combination and extension of arts, media and IT. The study of this field will have applications far and wide-ranging, says Lev Manovich, a professor of visual arts at University of California.
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Cultural Analytics: a new field that combines arts, media and IT. (2009). Knowledge@SMU.
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