Knowledge@SMU
Publication Type
Journal Article
Publication Date
10-2011
Abstract
It is easy to grow. Just buy a rival. However, this is a strategy fraught with risks and not all organisations are in the rightly suited to grow this way. Philip Zerrillo, a professor of marketing at the Lee Kong Chian School of Business, explains the thought process and ways by which organisations can try to grow and do so for the longer term.
Disciplines
Business | Strategic Management Policy
Copyright Owner and Holder
Copyright © Singapore Management University 2012
Licece/Creative Commons Licence
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.
Article ID
1383
Subject(s)
Strategic Management
Citation
Knowledge@SMU.
Ingredients for creating and sustaining growth for the long term. (2011). Knowledge@SMU.
Available at: https://ink.library.smu.edu.sg/ksmu/368