Enhancing internal communications: How Microsoft cuts through the clutter

Authors

Knowledge@SMU

Publication Type

Journal Article

Publication Date

2-2012

Abstract

The thought of having to rally thousands of employees, scattered across a diverse continent, behind a set of corporate goals may seem daunting. Not for Jovina Ang, an adjunct faculty of corporate communication at SMU and marketing communications director at Microsoft Services Asia. With a little out-of-the-box thinking and some coordination, Ang pulled together a series of weekly videos to achieve this objective and more. Best of all, the idea has proved itself to be low in costs but high in returns.

Disciplines

Business | Strategic Management Policy

Copyright Owner and Holder

Copyright © Singapore Management University 2012

Licece/Creative Commons Licence

This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.

Article ID

1408

Subject(s)

Strategic Management

Citation

Knowledge@SMU. Enhancing internal communications: How Microsoft cuts through the clutter. (2012).
Available at: https://ink.library.smu.edu.sg/ksmu/364