Knowledge@SMU
Publication Type
Journal Article
Publication Date
1-2007
Abstract
How big is the mailbag of the world's most populous democracy? In a recent annual report, the Indian Department of Posts claims that its mail traffic was 8.6 billion pieces in 2003-04. In 2004-05, it says, that number dipped to 7.4 billion. Sound like a business in gradual decline? Not so, say executives at Pitney Bowes, the U.S.-based provider of mail management services, which has $5.5 billion in annual revenues and more than 35,000 employees worldwide. Two years ago Pitney Bowes took over its Indian distributor to set up shop in that country. How has its foray fared so far? India Knowledge@Wharton spoke with executives responsible for the India strategy to find out.
Disciplines
Business
Copyright Owner and Holder
Copyright © Singapore Management University 2012
Licece/Creative Commons Licence
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Article ID
1059
Subject(s)
Operations Management
Citation
Knowledge@SMU.
Post Haste: Why Pitney Bowes Wants to Automate India's Mailstream. (2007).
Available at: https://ink.library.smu.edu.sg/ksmu/336