Knowledge@SMU
Publication Type
Journal Article
Publication Date
1-2012
Abstract
The rise of China to the world’s second largest economy has seen a boom in its consumer market with its citizens having more purchasing power. China’s retail market is growing rapidly, including the trend of online shopping with the expansion of the credit card industry. As more and more Chinese citizens get online, the internet is slowly becoming a powerful tool for businesses to reach out to them.
Disciplines
Business | Marketing
Copyright Owner and Holder
Copyright © Singapore Management University 2012
Licece/Creative Commons Licence
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Article ID
1401
Subject(s)
Marketing
Citation
Knowledge@SMU.
Beckon the dragon: How businesses can attract the Chinese consumers through digital marketing. (2012).
Available at: https://ink.library.smu.edu.sg/ksmu/291