Knowledge@SMU
Publication Type
Journal Article
Publication Date
7-2007
Abstract
Ever since Chris Anderson coined the term “long tail” in a Wired magazine article in 2004 -- expanding on this idea in a bestselling book lat year called The Long Tail: Why the Future of Business Is Selling Less of More -- people have been applying the Long Tail concept to businesses everywhere, both online and offline. At a lecture in May this year held at the Singapore Management University and organised by the Digital Media Academy of Singapore, Anderson talked about the long tail phenomenon and how it can be applied to everything from Amazon.com to LEGO robots.
Disciplines
Business | Marketing
Copyright Owner and Holder
Copyright © Singapore Management University 2012
Licece/Creative Commons Licence
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.
Article ID
1079
Subject(s)
Marketing
Citation
Knowledge@SMU.
An Infinite Number of Niche Markets': The Long Tail and 21st Century Economics. (2007). Knowledge@SMU.
Available at: https://ink.library.smu.edu.sg/ksmu/290