What's in a Name? For Apple, a Focus on the Digital Living Room

Authors

Knowledge@SMU

Publication Type

Journal Article

Publication Date

1-2007

Abstract

Apple's name change from Apple Computer to Apple on January 9 highlights the company's new reality: CEO Steve Jobs' strategy today revolves around converged consumer devices much more than around personal computers. How successful will this new strategy be in the face of competition from Microsoft, Sony, Motorola, Samsung, Nokia and others who are looking to dominate the digital convergence domain?

Disciplines

Business | Entrepreneurial and Small Business Operations | Technology and Innovation

Copyright Owner and Holder

Copyright © Singapore Management University 2012

Licece/Creative Commons Licence

This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.

Article ID

1027

Subject(s)

Innovation and Entrepreneurship

Citation

Knowledge@SMU. What's in a Name? For Apple, a Focus on the Digital Living Room. (2007).
Available at: https://ink.library.smu.edu.sg/ksmu/186