Publication Type
Report
Version
publishedVersion
Publication Date
4-2009
Abstract
The Institute of Service Excellence at Singapore Management University (ISES) was appointed by the Singapore Workforce Development Agency (WDA) to implement and maintain an annual benchmark for the services sectors in Singapore. The Customer Satisfaction Index of Singapore (CSISG) was first launched in April 2008 based on data collected from a nationwide survey conducted in 2007. In this second year, the results of CSISG 2008 were derived from the survey data gathered between November 2008 and January 2009.
Keywords
Customer satisfaction, Singapore, industry, service excellence
Discipline
Asian Studies | Hospitality Administration and Management | Sales and Merchandising
Research Areas
Marketing
Publisher/Conference
Institute of Service Excellence
Copyright Owner and License
Singapore Management University
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Citation
Institute of Service Excellence, SMU.
Customer Satisfaction Index of Singapore: Executive Summary 2008. (2009). 1-4.
Available at: https://ink.library.smu.edu.sg/ises_research/5
Additional URL
https://ise.smu.edu.sg/downloads-past-csisg-results
Included in
Asian Studies Commons, Hospitality Administration and Management Commons, Sales and Merchandising Commons