The customer insight journey of Amazing Grace

Author

Pradeep PANT

Publication Type

Magazine Article

Version

Publisher’s Version

Publication Date

5-2014

Abstract

How do you put consumercentric marketing into action? Make it personal!

Discipline

Asian Studies | Entrepreneurial and Small Business Operations | Sales and Merchandising

Publication

Asian Management Insights (Singapore Management University)

Volume

1

Issue

1

First Page

64

Last Page

69

ISSN

2315-4284

Publisher

Singapore Management University, Centre for Management Practice

City or Country

Singapore

Embargo Period

2-7-2017

Citation

PANT, Pradeep. The customer insight journey of Amazing Grace. (2014). Asian Management Insights (Singapore Management University). 1, (1), 64-69.
Available at: https://ink.library.smu.edu.sg/ami/36

Copyright Owner and License

Singapore Management University

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.

Additional URL

https://cmp.smu.edu.sg/ami/article/20161111/customer-insight-journey-amazing-grace