Unilever platinum stories: Building a brand for the community

Author

Pannapachr ITTHIOPASSAGUL

Publication Type

Magazine Article

Version

Publisher’s Version

Publication Date

10-2015

Abstract

A new branded store concept by the community, for the community.

Discipline

Marketing | Recreation Business | Technology and Innovation

Publication

Asian Management Insights (Singapore Management University)

Volume

2

Issue

2

First Page

46

Last Page

51

ISSN

2315-4284

Publisher

Singapore Management University, Centre for Management Practice

City or Country

Singapore

Embargo Period

2-8-2017

Citation

ITTHIOPASSAGUL, Pannapachr. Unilever platinum stories: Building a brand for the community. (2015). Asian Management Insights (Singapore Management University). 2, (2), 46-51.
Available at: https://ink.library.smu.edu.sg/ami/21

Copyright Owner and License

Singapore Management University

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.

Additional URL

https://cmp.smu.edu.sg/ami/article/20161116/unilever-platinum-stores-building-brand-community