Understanding the Psychological Motives Behind Microblogging
This research aims to understand the psychological motives behind microblogging. We conducted two studies to investigate if social exclusion and existential anxiety would lead to a high tendency to microblog. Our results show that participants did not use microblogging to satisfy their needs for social connection and affiliation, but highly extraverted participants did use it to relieve their existential anxiety.
Microblogging, motive, ostracism, social exclusion, existential anxiety
CyberPsychology and CyberTherapy 15th Annual Conference
City or Country
Seoul, South Korea
LEUNG, Angela K.-Y..(2010). Understanding the Psychological Motives Behind Microblogging. Paper presented at the CyberPsychology and CyberTherapy 15th Annual Conference, Seoul, South Korea.
Available at: http://ink.library.smu.edu.sg/soss_research/999
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