Title

Assimilation and Contrast Effects in Cultural Frame Switching: Bicultural Identity Integration and Valence of Cultural Cues

Publication Type

Journal Article

Publication Date

11-2006

Abstract

This study examines how the valence of cultural cues in the environment moderates the way biculturals shift between multiple cultural identities. The authors found that when exposed to positive cultural cues, biculturals who perceive their cultural identities as compatible (high bicultural identity integration, or high BII) respond in culturally congruent ways, whereas biculturals who perceive their cultural identities as conflicting (low BII) respond in culturally incongruent ways. The opposite was true for negative cultural cues. These results show that both high and low BIIs can exhibit culturally congruent or incongruent behaviors, and have implications for understanding situations where high and low BIIs might adapt differently.

Keywords

bicultural identity integration (BII), cultural frame switching (CFS), valenced contrast effect

Discipline

Multicultural Psychology | Personality and Social Contexts

Research Areas

Psychology

Publication

Journal of Cross-Cultural Psychology

Volume

37

Issue

6

First Page

742

Last Page

760

ISSN

0022-0221

Identifier

10.1177/0022022106292081

Publisher

SAGE

Additional URL

http://dx.doi.org/10.1177/0022022106292081

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