Title

Do Multicultural Experiences Make People More Creative? If So, How?

Publication Type

Magazine Article

Publication Date

1-2007

Abstract

MacDonalds' Rice-burger in Asia; Starbucks’ Coffee Mooncake in Singapore; Disneyland Yin-Yang Mickey Mouse Cookies in Hong Kong; Lay's Peking Duck Flavored Potato Clip … The list can go on. What is common in all these examples is that they are all novel product ideas created by integrating seemingly non-overlapping cultural or product ideas from Eastern and Western cultures. Combining seemingly non-overlapping ideas from different cultures is an example of creative conceptual expansion, a term in cognitive psychology that refers to the process of extending the conceptual boundaries of an existing concept by synthesizing it with other seemingly irrelevant concepts (Ward, Smith, & Vaid , 1997). Creative conceptual expansion is an ordinary process that produces extraordinary, creative results (Wan & Chiu, 2002; Ward, 2001).

Keywords

multicultural experience, creativity

Discipline

Multicultural Psychology

Research Areas

Psychology

Publication

In-Mind Magazine

Issue

7

ISSN

1877-5306

Publisher

Ijzerman

Additional URL

http://www.in-mind.org/article/do-multicultural-experiences-make-people-more-creative-if-so-how

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