Title

Advertising

Publication Type

Book Chapter

Publication Date

7-2017

Abstract

Advertisements, which are widely available, can provide insights into the evolved preferences of target audiences and serve as a useful supplement to other methods in evolutionary psychology research. This chapter discusses how advertisers create content that strategically exploits consumers’ values and preferences and how advertising content can provide insights into various aspects of our evolved psychology.

Discipline

Advertising and Promotion Management | Social Psychology

Research Areas

Psychology

Publication

Encyclopedia of Evolutionary Psychological Science

Editor

T. K. Shackelford & V. Weekes-Shackelford

ISBN

9783319196510

Identifier

10.1007/978-3-319-16999-6_1854-1

Publisher

Springer

City or Country

Cham

Additional URL

https://doi.org/10.1007/978-3-319-16999-6_1854-1

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