This research aims to understand the psychological motives behindmicroblogging. We conducted two studies to investigate if social exclusion andexistential anxiety would lead to a high tendency to microblog. Our results showthat participants did not use microblogging to satisfy their needs for socialconnection and affiliation, but highly extraverted participants did use it to relievetheir existential anxiety.
Microblogging, motive, ostracism, social exclusion, existential anxiety
Applied Behavior Analysis | Psychology
Studies in Health Technology and Informatics
IOS Press; 1999
QIU, Lin, LEUNG, Angela K. Y., HO, Jun Hao, YEUNG, Qi Min, FRANCIS, Kevin Joseph, & CHUA, Pei Fen.(2010). Understanding the psychological motives behind microblogging. Studies in Health Technology and Informatics, 154, 140-144.
Available at: http://ink.library.smu.edu.sg/soss_research/2248
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