In an invited commentary, SMU Behavioural Sciences Institute Director Professor David Chan discussed why people often think how things could have been better or worse after an outcome is known or an event has occurred. He explained how these counterfactual thoughts influence the way people think, feel and behave.
Singapore Press holdings
CHAN, David, "Why Bronze Medallists Are Happier Than Silver Winners" (2014). Research Collection School of Social Sciences. Paper 1944.
Available at: http://ink.library.smu.edu.sg/soss_research/1944