Title

Multicultural Attitude and Framing Affect Acceptance of Foreign Acquisition

Publication Type

Conference Paper

Publication Date

5-2014

Abstract

High multiculturals (cultural diversity appreciating individuals) showed higher acceptance to a foreign acquisition of a local television station when the acquisition was framed as an economic opportunity in which the local core value remained unscathed, instead of a cultural transgression in which the local core value was jeopardized.

Discipline

Industrial and Organizational Psychology

Research Areas

Psychology

Publication

Association for Psychological Science Annual Convention, 26th, 22-25 May 2014

City or Country

San Francisco, CA, USA

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