Publication Type

Journal Article

Publication Date

2-2014

Abstract

The authors introduce accommodation motivation as an individual difference construct that predicts personal preference to display conformist opinion shift, or the tendency to align opinion of the self with that of the group. The authors hypothesize that the relationship between accommodation motivation and conformist opinion shift will be stronger when the situational press for conformity is weak. Having clarified the conceptual meaning of accommodation motivation, the authors present evidence from two experiments that accommodation-motivated individuals readily display conformist opinion shift in anticipation of discussing with disagreeing others when conformity demand is weak (vs. strong). The second experiment offers initial support for a mediated interaction model: Accommodation-motivated individuals' conformist opinion shift was attributable to the heightened experience of conflict-related emotions that ensued from misalignment of personal and group opinions. The authors discuss the implications for measuring accommodation motivation as an individual difference in using group's traits, values, and beliefs as the reference for the self.

Keywords

Conformity, public opinion, motivation, individual preferences

Discipline

Cognitive Psychology | Social Psychology

Research Areas

Psychology

Publication

Social Cognition

Volume

32

Issue

1

First Page

48

Last Page

70

ISSN

0278-016X

Identifier

10.1521/soco.2014.32.1.48

Publisher

Guilford

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.

Additional URL

http://doi.org/10.1521/soco.2014.32.1.48

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