Title

Perceived Cultural Importance and Actual Self-Importance of Values in Cultural Identification

Publication Type

Journal Article

Publication Date

2-2007

Abstract

Cross-cultural psychologists assume that core cultural values define to a large extent what a culture is. Typically, core values are identified through an actual self-importance approach, in which core values are those that members of the culture as a group strongly endorse. In this article, the authors propose a perceived cultural importance approach to identifying core values, in which core values are values that members of the culture as a group generally believe to be important in the culture. In 5 studies, the authors examine the utility of the perceived cultural importance approach. Results consistently showed that, compared with values of high actual self-importance, values of high perceived cultural importance play a more important role in cultural identification. These findings have important implications for conceptualizing and measuring cultures.

Keywords

cultural identification, cultural values

Discipline

Multicultural Psychology | Sociology of Culture

Research Areas

Psychology

Publication

Journal of Personality and Social Psychology

Volume

92

Issue

2

First Page

337

Last Page

354

ISSN

0022-3514

Identifier

10.1037/0022-3514.92.2.337

Publisher

American Psychological Association

Additional URL

http://dx.doi.org/10.1037/0022-3514.92.2.337

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