Question: Unpriming means a decrease in the influence of primed knowledge, but does it also mean a lowered activation level? Method: Measuring the effect of unpriming with Lexical Decision Task instead of random answering. Findings: The answer is NO. Reaction times were faster after individuals first acted upon the primed concept (unpriming).
Society for Personality and Social Psychology Annual Meeting 2013, January 17-19
City or Country
New Orleans, LA
ONG, Lay See; TONG, Jennifer Yuk-Yue; and TAN, Jolene H., "Deactivation by Unpriming: Does Decrease of Influence mean Lowering of Activation Level?" (2013). Research Collection School of Social Sciences. Paper 1429.
Available at: http://ink.library.smu.edu.sg/soss_research/1429
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.